350 Kennington Lane in Vauxhall (previously home to the Secret Service) required a new marketing name and brand identity. And so ‘The Hudson’ came to life, named after a British spy who served during World War II. The building itself was transformed into a bold warehouse-style workspace, beautifully crafted for the modern occupier.

Working closely with the architects, a series of photo-realistic CGIs were produced, which juxtaposed to the design of the marketing material which confidently nodded towards the building’s intriguing history.